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Business of Fashion : Designing, Manufacturing, and Marketing

By: By: Publication details: New York: Fairchild Publications, 1997Description: 439ISBN:
  • 9781563670732
Subject(s): DDC classification:
  • 338.476870973 BUR
Summary: This comprehensive, up-to-date, and well-researched introduction to the business of fashion guides the reader through each step in the process of creating and marketing apparels. The authors examine every facet of the apparel industry, tracing the path from research and forecasting to textiles and apparel design to preproduction and sourcing decisions to marketing, distribution, and retailing. With over 250 illustrations, figures, and tables, no other single volume provides a more complete introduction to the business of fashion. Highlights new technology developments, global perspectives, and organizational changes within the industry; Quick Response concepts are integrated throughout.Covers the apparel business for women, men, and children; includes separate chapters on accessories, home fashion, and the history of the U.S. apparel and textiles industries. Defines and tracks each stage of the process, focusing on product development and relationship among manufacturing, marketing, and distribution. Profiles careers in each chapter, highlighting job opportunities throughout the fashion business.
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Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Alliance School of Liberal Arts Alliance School of Design 338.476870973 BUR (Browse shelf(Opens below)) Available LA03002
Total holds: 0

This comprehensive, up-to-date, and well-researched introduction to the business of fashion guides the reader through each step in the process of creating and marketing apparels. The authors examine every facet of the apparel industry, tracing the path from research and forecasting to textiles and apparel design to preproduction and sourcing decisions to marketing, distribution, and retailing. With over 250 illustrations, figures, and tables, no other single volume provides a more complete introduction to the business of fashion.
Highlights new technology developments, global perspectives, and organizational changes within the industry; Quick Response concepts are integrated throughout.Covers the apparel business for women, men, and children; includes separate chapters on accessories, home fashion, and the history of the U.S. apparel and textiles industries.
Defines and tracks each stage of the process, focusing on product development and relationship among manufacturing, marketing, and distribution. Profiles careers in each chapter, highlighting job opportunities throughout the fashion business.

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