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1.
Marketing Segmentaion How to Do it, How to Profit from it by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Elsevier , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.802 MCD.
2.
Market Segmentation: A step-by-step approach to creating profitable market segments by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lodon : Macmillan , 1995
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 MCD.
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