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1.
Principles of Advertising and IMC by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw Hill , 2007
Availability: Items available for loan: Alliance School of Business (4)Call number: 659.1 DUN, ...
2.
Marketing / Warren Keegan, Sandra Moriarty, Tom Duncan. by
Edition: 2nd ed., annotated instructors ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : : Prentice Hall, , c1995
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 KEE.
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