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Hooked: How to Build Habit-Forming Products

By: Publication details: New Delhi: Penguin Books, 2014Description: 246ISBN:
  • 9780241184837
Subject(s): DDC classification:
  • 658.575 EYA
Summary: Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples, from the iPhone to Twitter, Instagram and Google.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Alliance Ascent College 745.2 EYA (Browse shelf(Opens below)) 1 Available AC01228
Book Book Alliance Ascent College 745.2 EYA (Browse shelf(Opens below)) 2 Available AC01229
Book Book Alliance School of Liberal Arts Alliance School of Design 745.2 EYA (Browse shelf(Opens below)) Available LA03764
Total holds: 0

Why do some products capture our attention while others flop?
What makes us engage with certain things out of sheer habit?
Is there an underlying pattern to how technologies hook us?

Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again.

Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples, from the iPhone to Twitter, Instagram and Google.

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