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1.
Markets of One creating customer-unique value through mass customization by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Harvard Business School , 2000
Availability: Items available for loan: Alliance School of Business (1)Call number: 670.427 GIL.
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2.
The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Harvard Business School Press, , c1999
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.56 PIN.
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