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1.
Competing in a Service Economy How to create a competitive advantage through service development and innovation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Wiley India , 2003
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.4012 GUS.
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2.
Improving Customer Satisfaction, Loyalty, and Profit Integrated measurement and management system by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Wiley India , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.812 JOH.
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