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	1.	How To Turn Advaertising Expenses into Investment 20 Singaposts to Greater Effciency by JONES JOHN PHILIP Edition: First Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Pearson Education Asia , 2005 Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 JON. Place hold Request article Add to cart (remove)
	2.	What''s In a Name? : Advertising and the concept of brands by JONES, JOHN PHILIP SLATER, JAN S Edition: 2 Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Prentice Hall of India , 2003 Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8343 JON. Place hold Request article Add to cart (remove)
	3.	What s in a Brand? Building Brand Equity through Advertising by Jones John Philip Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited , 1998 Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.827 JON. Place hold Request article Add to cart (remove)
	4.	When Ads work New Proof that Advertising Triggers Sales by Jones, John Philip Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press , 1995 Availability: Items available for loan: Alliance Ascent College (1)Call number: 659.1 JON. Place hold Request article Add to cart (remove)