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1.
Competing in a Service Economy How to create a competitive advantage through service development and innovation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Wiley India , 2003
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.4012 GUS.
2.
Improving Customer Satisfaction, Loyalty, and Profit Integrated measurement and management system by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Wiley India , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.812 JOH.
3.
Branding : In Five And A Half Steps by
Publication details: London : Thames And Hudson , 2016
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 JOH.
4.
Problem Solved : How to Recognize the Nineteen Recurring Problems Faced in Design, Branding and Communication and how to Solve Them by
Edition: 2
Publication details: London : Phaidon Press , 2012
Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 741.6 JOH.
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