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Kleppner's advertising procedure / / J. Thomas Russell, W. Ronald Lane.

By: By: Material type: TextTextPublication details: Needham Heights, MA :: Simon & Schuster Custom Pub.,, c1996Edition: 13th edDescription: 1 v. (various pagings) : ill. (some col.) ; 27 cmISBN:
  • 0133488306
  • 0536593051
Other title:
  • Advertising procedure
Subject(s): DDC classification:
  • 659.1 RUS 20
LOC classification:
  • HF5823 .K45 1996
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 659.1 RUS (Browse shelf(Opens below)) Not for loan A19819
Total holds: 0

"With chapter 19, 'Public relations' from Advertising : principles and practice, by William Wells, John Burnett and Sandra Moriarty."

"Custom edition for the Fashion Institute of Technology."

Includes bibliographical references and index.

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