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1.
Brand Rejuvenation How to protect, strengthen & add value to your brand to prevent it from ageing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.56 LEH.
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2.
Branded Entertainment : Product placement and Brand Strategy in the entertainment business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 791.40688 LEH.
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