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1.
Marketing Theory Developing of Marketing theroy and its philosophical Underpinnings by Series: ; I
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles : SAGE Publications , 2008
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8001 MAR.
2.
Marketing Theory Major Theoretical debates and contemporary issues in Marketing theory by Series: ; II
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles : SAGE Publications , 2008
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8001 MAR.
3.
Marketing Theory Impact of theory on Representations of the consumer and the Marketing organisation by Series: ; III
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles : SAGE Publications , 2008
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8001 MAR.
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