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1.
Markets of One creating customer-unique value through mass customization by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Harvard Business School , 2000
Availability: Items available for loan: Alliance School of Business (1)Call number: 670.427 GIL.
2.
Mass Customization The New Frontier in Business Competition by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press , 1993
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.4062 PIN.
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