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1.
Bottom-up marketing by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New york : A Plume Book , 1990
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 RIE.
2.
Positioning battle for your mind by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw Hill , 2003
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 RIE.
3.
Origin of Brands: How Product Evolution Creates endless possibilities for new Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Harper , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 RIE.
4.
Marketing Warfare by
Edition: 20th anniversary ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill , c2006
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 RIE. Alliance School of Business (2)Call number: 658.8 RIE, ... Not available: Alliance School of Business: Lost (1).
5.
Origin of Brands Discover the Natural Laws of Product Innovation & Business Survival by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Harper Business , 2004
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.827 RIE.
6.
22 Immutable Laws of Branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Harper Business , 1998
Availability: Items available for loan: Alliance Ascent College (2)Call number: 658.827 RIE, ...
7.
Focus The Future of Your Depends on IT by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Harper Business , 1996
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 RIE.
8.
Positioning The Battle for Your Mind by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill , 1986
Availability: Items available for loan: Alliance Ascent College (2)Call number: 659.1 RIE, ...
9.
22 Immutable Laws of Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Profile Books Ltd , 1993
Availability: Items available for loan: Alliance Ascent College (4)Call number: 658.8 RIE, ...
10.
Horse Sense The Key to Success is Finding a Horse to Ride by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill , 1991
Availability: Items available for loan: Alliance Ascent College (1)Call number: 650.1 RIE.
11.
Bottom-up Marketing by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill , 1989
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 RIE.
12.
Marketing Warfare by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Tata McGraw-Hill Publishing Company Limited , 1986
Availability: Items available for loan: Alliance Ascent College (2)Call number: 658.8 RIE, ...
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