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Introduction to Film and TV Production: From Concept to Market

By: By: Publication details: New York: Routledge, 2022Description: 207ISBN:
  • 9781032029948
Subject(s): DDC classification:
  • 791.430232 RIC
Summary: This streamlined, step-by-step guide provides students and newcomers in the field of media with an overview of the complete production process, from conceiving of an idea to marketing the final product. Readers will learn what it takes to create a concept, develop it, and then market and sell it. Chapters discuss pitching, producing, marketing visionary concepts, financing, and distributing content. Focused on traditional and non-traditional platforms including social media, websites, and online advertising, this book explores currently evolving media platforms, ideas, and practices and provides examples of how to navigate these unique creative processes. Interviews with business executives offer insider tips and tricks to creating a marketable project.
List(s) this item appears in: New Arrivals for the Month of December - 2023
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Alliance School of Business 791.430232 RIC (Browse shelf(Opens below)) Checked out 12/07/2024 A27329
Book Book Alliance School of Business 791.430232 RIC (Browse shelf(Opens below)) Available A27326
Book Book Alliance School of Business 791.430232 RIC (Browse shelf(Opens below)) Available A27331
Book Book Alliance School of Business 791.430232 RIC (Browse shelf(Opens below)) Available A27322
Book Book Alliance School of Business 791.430232 RIC (Browse shelf(Opens below)) Available A27324
Book Book Alliance School of Business 791.430232 RIC (Browse shelf(Opens below)) Available A27327
Book Book Alliance School of Business 791.430232 RIC (Browse shelf(Opens below)) Available A27328
Book Book Alliance School of Business 791.430232 RIC (Browse shelf(Opens below)) Available A27323
Book Book Alliance School of Business 791.430232 RIC (Browse shelf(Opens below)) Available A27325
Book Book Alliance School of Business 791.430232 RIC (Browse shelf(Opens below)) Available A27330
Book Book Alliance School of Business 791.430232 RIC (Browse shelf(Opens below)) Available A25716
Reference Book Reference Book Alliance School of Business 791.430232 RIC (Browse shelf(Opens below)) Not for loan A25715
Total holds: 0

This streamlined, step-by-step guide provides students and newcomers in the field of media with an overview of the complete production process, from conceiving of an idea to marketing the final product.

Readers will learn what it takes to create a concept, develop it, and then market and sell it. Chapters discuss pitching, producing, marketing visionary concepts, financing, and distributing content. Focused on traditional and non-traditional platforms including social media, websites, and online advertising, this book explores currently evolving media platforms, ideas, and practices and provides examples of how to navigate these unique creative processes. Interviews with business executives offer insider tips and tricks to creating a marketable project.

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