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1.
Making of a Name Inside story of the brands we buy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Oxford University Press , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 RIV.
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2.
Differentiate or Die Survival in Our era of Killer Competition by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chennai : Westland Books Pvt.Ltd , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 TRO.
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3.
Differentiate or Die Survival in our Era of Killer Competition by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai : East West Book , 2000
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.4012 TRO.
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