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1.
Handbook of Strategic Brand Communication Campaigns by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : NTC Business Books ,
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 SCH.
2.
Consumer Behavior: A Digital Native by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida : Pearson , 2019
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8342 JAI.
3.
Sales Promotion Essentials by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : NTC Business Books , 1998
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.81 SCH.
4.
Integrated marketing communications Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : : NTC Business Books, , c1993
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.802 SCH.
5.
Integrated Marketing Communications by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood : NTC Business Books , 1993
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.802 SCH.
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