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To study and promote the various products of Kotak Life Insurance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2006
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Measuring the impact of emotional appeal & rational appeal of advertising on consumer buying decisio by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School ,
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An Empirical Model of Pre-Purchase Intention Antecedents of Electric Vehicles by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bengaluru : Alliance University , 2024
Dissertation note: Thesis Ph.D. Alliance School of Business, Alliance University 2024 Dr. Sanjeev Padashetty
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 SUN.
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