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1.
Bottom-up marketing by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New york : A Plume Book , 1990
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 RIE.
2.
Trout on Strategy capturing mindshare,conquering markets by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.4012 TRO.
3.
Positioning battle for your mind by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw Hill , 2003
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 RIE.
4.
Power of Simplicity : A management guide to cutting through the nonsense and doing things right by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw Hill , 1999
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 TRO.
5.
Differentiate or Die Survival in Our era of Killer Competition by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chennai : Westland Books Pvt.Ltd , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 TRO.
6.
Big Brands Big Trouble Lessons Learned the Hard Way by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai : East West Book ,
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.827 TRO.
7.
Marketing Warfare by
Edition: 20th anniversary ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill , c2006
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 RIE. Alliance School of Business (2)Call number: 658.8 RIE, ... Not available: Alliance School of Business: Lost (1).
8.
Big Brands, Big Trouble : Lessons learned the hard way Jack Trout. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai : EastWest Books , 2001
Availability: Not available: Alliance School of Business: Lost (1).
9.
Differentiate or Die Survival in our Era of Killer Competition by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai : East West Book , 2000
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.4012 TRO.
10.
Positioning The Battle for Your Mind by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill , 1986
Availability: Items available for loan: Alliance Ascent College (2)Call number: 659.1 RIE, ...
11.
22 Immutable Laws of Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Profile Books Ltd , 1993
Availability: Items available for loan: Alliance Ascent College (4)Call number: 658.8 RIE, ...
12.
Horse Sense The Key to Success is Finding a Horse to Ride by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill , 1991
Availability: Items available for loan: Alliance Ascent College (1)Call number: 650.1 RIE.
13.
Bottom-up Marketing by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill , 1989
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 RIE.
14.
Marketing Warfare by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Tata McGraw-Hill Publishing Company Limited , 1986
Availability: Items available for loan: Alliance Ascent College (2)Call number: 658.8 RIE, ...
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