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Edition: Fourth
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson Education Asia , 2000
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 JEF.
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2.
International Dictionary of Marketing Over 2,000 professional terms & techniques by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Kogan Page , 2006
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8003 YAD.
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3.
Art of Marketing - Vol 3 - Creative Marketing Communications by Series: ; 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Crest Publishing House , 2001
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 YAD.
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