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1. Brand Driven The Route to Integrated Branding through Great Leadership

by LEPLA, FJOSEPH | DAVIS, SUSAN V | PARKER, LYNN M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2003Availability: Items available for loan: Alliance School of Business [Call number: 658.827 LEP] (1).
2. Integrated Branding Becoming brand-driven through company-wide action

by LEPLA, FJOSEPH | PARKER, LYNN M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2002Availability: Items available for loan: Alliance School of Business [Call number: 658.827 LEP] (1).

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