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1.
Consumer Behavior - CD Included Building Marketing Strategy with CD by
Edition: Ninth
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8342 HAW.
2.
Team Building sourcebook of activities by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Viva Books Private Ltd. , 1996
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.402 PAR, ...
3.
Strategic Brand Management : Building, Measuring and Managing Brand Equity by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India Pvt Ltd , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 KEL. Department of Commerce Library (1)Call number: 658.827 KEL.
4.
Building Brands Building Meaning Guide to increasing the financial value of brands through building positive meaning by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Viva Books Private Ltd. , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 KOM.
5.
Building, Measuring, and Managing Brand Equity by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India Pvt Ltd , 2003
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.827 KEL, ... Not available: Alliance School of Business: Checked out (1).
6.
50 Activities for Team Building by Series: ; I
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Anne Books , 2003
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.402 PAR.
7.
27 Brand Practices twenty seven action packed strategies for building winning brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Macmillan India Ltd., NewDelhi , 2004
Availability: Not available: Alliance School of Business: Lost (1).
8.
Business Communication Building critical skills by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2007
Availability: Items available for loan: Alliance School of Business (4)Call number: 658.45 LOC, ...
9.
Consumer Behavior Building marketing strategy by
Edition: 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2004
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.8342 HAW, ...
10.
Integrative Leadership Building a foundation for personal, interpersonal & organizational success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson Education Asia , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.4092 HAT.
11.
Strategic Management Building and Sustaining Competitive Advantage by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : Thomson South-Western , 2006
Availability: Items available for loan: Alliance School of Business (4)Call number: 658.4012 PIT, ...
12.
Strategic Brand Management building, measuring and managing brand equity by
Edition: Second
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson Prentice Hall , 2003
Availability: Items available for loan: Alliance School of Business (7)Call number: 658.827 KEL, ...
13.
Research Methods for Business : Skill Building Approach by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : John Wiley & Sons , 2006
Availability: Items available for loan: Alliance School of Business (22)Call number: 001.42 SEK, ... Department of Commerce Library (1)Call number: 001.42 SEK.
14.
Conductive Organization Building behind Sustainability by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Elsevier , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.4038 SAI.
15.
Giving & Receiving Feedback Building Constructive Communication by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Viva Books Private Ltd. , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.45 HAT.
16.
Strategic Brand Management : Building, Measuring & Managing Brand Equity by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Education , 2008
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.827 KEL. Alliance School of Business (10)Call number: 658.827 KEL, ... Not available: Alliance School of Business: In transit (1).
17.
Cometing Through Knowledge Building a Learning Organisation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Response , 1997
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.4063 SHU.
18.
Conductive Organization Building behind Sustainability by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Butterworth-Heinemann , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.4038 SAI.
19.
Strategic Brand Management : Building, Measuring & Managing Brand Equity by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Education , 2008
Availability: Items available for loan: Alliance School of Business (3)Call number: 658.827 KEL, ...
20.
From Entrepreneurs to Leaders : Building billion dollar software product companies from India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2010
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.421 DEO.
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