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1.
Evaluating buzz - Concept of word of mouth in Bangalore by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bangalore : Alliance Business School , 2005
Availability: No items available.
2.
Study to determine whether social networking sites are better than traditional word of mouth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , JAN2008
Availability: No items available.
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