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1.
Promotion And Integrated Marketing Communications by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : Thomson Learning , 2002
Availability: Items available for loan: Alliance School of Business (2)Call number: 659.1 SEM, ...
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2.
Advertising campaign strategy : a guide to marketing communication plans Donald Parente. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : : Thomson/South-Western, , c2004
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Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 659.113 PAR, ...
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3.
Creative Strategies: Idea Management for Marketing Advertising, Media and Design by
Publication details: London : Thames & Hudson , 2010
Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 659.1 PRI.
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