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1.
Evolution The Eight Truths of Marketing to Women by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : HYPERION , 2000
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.834082 POP.
2.
Selling a Screenplay: the Screenwriter's Guide to Hollywood by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Bantam Dell , 1989
Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 808.23 FIE.
3.
Sports marketing : a strategic perspective Matthew D. Shank. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : : Pearson Prentice Hall, , c2009
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 796.0698 SHA.
4.
Sports marketing : a strategic perspective / Matthew D. Shank. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : : Pearson/Prentice Hall, , c2005
Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 796.0698 SHA, ...
5.
The future of business Lawrence J. Gitman, Carl McDaniel. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : : Thomson/South-Western, , c2005
Online resources:
Availability: Items available for loan: Alliance School of Business (2)Call number: 650 GIT, ...
6.
Marketing mistakes and successes / Robert F. Hartley. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : : Wiley, , c2004
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.800973 HAR.
7.
Sports marketing : A Strategic Approach Matthew D. Shank. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : : Prentice Hall, , c2002
Availability: Items available for loan: Alliance School of Business (1)Call number: 796.0698 SHA.
8.
Predatory marketing : what everyone in business needs to know to win today's consumer / C. Britt Beemer, with Robert L. Shook. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : William Morrow & Co., , c1997
Other title:
  • What everyone in business needs to know to win today's American consumer
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.800973 BEE.
9.
Analysis for marketing planning Donald R. Lehmann, Russell S. Winer. by Series: The Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : : Irwin, , c1997
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.802 LEH.
10.
Export import Joseph A. Zodl. by
Edition: 2nd ed., rev. and updated.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : : Betterway Books, , c1995
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 ZOD.
11.
How the Cadillac got its Fins : And other tales from the annals of Business and Marketing by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : HarperBusiness, , c1994
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 338.0973 MIN.
12.
Basic marketing : A global-managerial approach E. Jerome McCarthy, William D. Perreault, Jr. by Series: The Irwin series in marketing
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : : Irwin, , c1993
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 MCC.
13.
Marketing mistakes Robert F. Hartley. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Wiley, , c1989
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.800973 HAR.
14.
International marketing / V.H. Kirpalani. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Random House, , [1984]
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 KIR.
15.
Streamliner: Raymond Loewy and Image making in the Age of American Industrial Design by
Publication details: Baltimore : Johns Hopkins University Press , 2018
Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 745.2092 WAL.
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