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1.
Marketing Principles and Prospectives by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill , 1998
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 BEA.
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2.
Scaling Procedures : Issues and Applications by
Publication details: California : Sage Publications , 2013
Availability: Not available: Alliance School of Business: In transit (1).
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3.
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research by
Edition: 3rd ed.
Publication details: Thousand Oaks, California : Sage Publications Inc. , 2011
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 BEA.
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