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1.
How Cool Brands Stay Hot Branding to Generation Y by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page , 2011
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 BER.
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2.
Marketing Communications by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson Education , 2001
Availability: Items available for loan: Alliance Ascent College (10)Call number: 658.802 PEL, ...
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