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1.
Marketing research Donald R. Lehmann, Sunil Gupta, Joel H. Steckel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, MA : : Addison-Wesley, , c1998
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 LEH.
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2.
International Marketing by
Edition: 2nd
Material type: Text Text
Publication details: Ludhiana : Kalyani Publishers , 2008
Availability: Items available for loan: Department of Commerce Library (1)Call number: 658.84 GUP.
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3.
Driving Digital Strategy : A Guide to Reimagining Your Business by
Publication details: Boston : Harvard Business Review Press , 2018
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.4012 GUP.
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