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1.
Advertising Communication and Promotion Management by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill , 1998
Availability: Items available for loan: Alliance Ascent College (4)Call number: 659.1 ROS, ...
2.
Marketing research that pays off : case histories of marketing research leading to success in the marketplace / Larry Percy, editor. by Series: Haworth marketing resources
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Haworth Press, , c1997
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 PER.
3.
Advertising and Promotion Management by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill , 1987
Availability: Items available for loan: Alliance Ascent College (1)Call number: 659.1 ROS.
4.
Strategic Brand Management by
Material type: Text Text
Publication details: New Delhi : Oxford University Press , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 ELL.
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