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1.
Advertising and Promotion: An IMC approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : cengage , 2007
Availability: Items available for loan: Alliance School of Business (4)Call number: 659.1 SHI, ... Department of Commerce Library (1)Call number: 659.1 SHI.
2.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : : Dryden Press, , c2000
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
  • Advertising promotion
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 659.1 SHI.
3.
Advertising Promotion and Supplemental Aspect of Integrated Marketing Communications by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press , 1997
Availability: Items available for loan: Alliance Ascent College (2)Call number: 659.1 SHI, ...
4.
Advertising, Promotion, and other aspects of Integrated Marketing Communications by
Edition: 9th
Publication details: Delhi : Cengage Learning , 2013
Availability: Items available for loan: Alliance Ascent College (5)Call number: 659.1 SHI, ... Alliance School of Business (10)Call number: 659.1 SHI, ...
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