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1. Financial Services Direct Marketing

by MARTIN,JONY.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London Mc-Graw Hill 1991Availability: Items available for loan: Alliance School of Business [Call number: 332.10688 MAR] (1).
2. Services Marketing

by KURTZ, DAVID L | KENNETH, CLOW E.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Wiley and Sons, NewYork 2002Availability: Items available for loan: Alliance School of Business [Call number: 658.805 KUR] (1).
3. Services marketing The Indian context

by SRINIVASAN, R.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice Hall of India Pvt Ltd 2005Availability: Items available for loan: Alliance School of Business [Call number: 658.805 SRI] (1).
4. Textbook of Marketing of Services Indian perspective

by CHOWDHARY, NIMIT | CHOWDHARY, MONIKA.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Macmillan India Ltd., NewDelhi 2005Availability: Items available for loan: Alliance School of Business [Call number: 658.805 CHO] (1).
5. Managing and Marketing Health Services

by LAING ANGUS | FISCHBACHER MOIRA | HOGG GILLIAN | SMITH ANNE.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia Thomson Learning 2002Availability: Items available for loan: Alliance School of Business [Call number: 658.8 LAI] (1).
6. Services Marketing People, Technology and strategy

by LOVELOCK, CHRISTOPHER | CHATTERJEE, JAYANTA | WIRTZ, JOCHEN.

Edition: 5Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education Asia 2004Availability: Items available for loan: Alliance School of Business [Call number: 658.805 LOV] (6). Checked out (1). In transit (2).
7. Services Marketing Operation, marketing and strategy

by CLOW, KENNETH E | KURTZ, DAVID.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi BIztantra 2003Availability: Items available for loan: Alliance School of Business [Call number: 658.805 CLO] (1).
8. Text Book of Marketing of Services Indian experience

by CHOWDHARY, NIMIT | CHOWDHARY, MONIKA.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Macmillan Busines Books 2005Availability: Items available for loan: Alliance School of Business [Call number: 658.805 CHO] (1).
9. Case Studies in Services Marketing

by ICFAI CENTER FOR MANAGEMENT RESEARCH.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad The Institute of Chartered Financial Analyst 2005Availability: Items available for loan: Alliance School of Business [Call number: 658.805 ICF] (1).
10. Services Marketing

by ICFAI CENTER FOR MANAGEMENT RESEARCH.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad ICFAI University Press 2004Availability: Items available for loan: Alliance School of Business [Call number: 658.805 ICF] (1).
11. Services Marketing - Workbook

by ICFAI CENTER FOR MANAGEMENT RESEARCH.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad ICFAI University Press 2005Availability: Items available for loan: Alliance School of Business [Call number: 658.805 ICF] (1).
12. Financial Risk Management

by ICFAI UNIVERSITY.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad ICFAI University Press 2005Availability: Items available for loan: Alliance School of Business [Call number: 658.155 ICF] (1).
13. Services Marketing Integrating customer focus across the firm

by ZEITHAML, VALARIE A | BITNER, MARY JO.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2003Availability: Items available for loan: Alliance School of Business [Call number: 658.805 ZEI] (3).
14. Services Marketing

by APTE, GOVIND.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Oxford University Press 2004Availability: Items available for loan: Alliance School of Business [Call number: 658.805 APT] (6).
15. Services Marketing Integrating customer focus across the firm

by ZEITHAML, VALARIE and others.

Edition: 4Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2003Availability: Items available for loan: Alliance School of Business [Call number: 658.805 ZEI] (3). Items available for reference: Alliance School of Business [Call number: 658.805 ZEI] (1).
16. Services Marketing People, Technology and strategy

by LOVELOCK, CHRISTOPHER | CHATTERJEE, JAYANTA | WIRTZ, JOCHEN.

Edition: 5Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education Asia 2008Availability: Items available for loan: Alliance School of Business [Call number: 658.805 LOV] (1).
17. Services Marketing People, Technology and strategy

by LOVELOCK, CHRISTOPHER | CHATTERJEE, JAYANTA | WIRTZ, JOCHEN.

Edition: 5Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education Asia 2008Availability: Items available for loan: Alliance School of Business [Call number: 658.8 LOV] (1).
18. Services Marketing management

by MUDIE,PETER | PIRRIE,ANGELA.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Dehli Elsevier 2006Availability: Items available for loan: Alliance School of Business [Call number: 658.805 MUD] (1).
19. Services Marketing People, Technology and strategy

by LOVELOCK, CHRISTOPHER | CHATTERJEE, JAYANTA | WIRTZ, JOCHEN.

Edition: 5Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education Asia 2009Availability: Items available for loan: Alliance School of Business [Call number: 658.805 LOV] (9). Checked out (1). Lost (1).
20. Services Marketing People, Technology and strategy

by LOVELOCK, CHRISTOPHER | CHATTERJEE, JAYANTA | WIRTZ, JOCHEN.

Edition: 5Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education Asia 2009Availability: Items available for loan: Alliance School of Business [Call number: 658.805 LOV] (1).

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