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Services Marketing: People, Technology, Strategy

by Lovelock, Christopher | Chatterjee, Jayanta | Wirtz, Jochen.

Edition: 7Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chennai Pearson 2011Availability: Items available for loan: Alliance Ascent College [Call number: 658.805 LOV] (4), Alliance School of Business [Call number: 658.805 LOV] (5). Items available for reference: Alliance School of Business [Call number: 658.805 LOV] (1).
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2.
Services Marketing People, Technology and strategy

by LOVELOCK, CHRISTOPHER | CHATTERJEE, JAYANTA | WIRTZ, JOCHEN.

Edition: 5Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education Asia 2008Availability: Items available for reference: Alliance School of Business [Call number: 658.8 LOV] (1).
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