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1. Marketing Management

by Kotler, Philip | Keller, Kevin Lane.

Edition: EleventhMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education Asia 2006Availability: Items available for loan: Alliance School of Business [Call number: 658.8 KOT] (7). Withdrawn (1).
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2. Concepts in Strategic Management

by Wheelen, Thomas L | Hunger, J David.

Edition: 8Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education Asia 2002Availability: Items available for loan: Alliance Ascent College [Call number: 658.4012 WHE] (2), Alliance School of Business [Call number: 658.4012 WHE] (6).
3. Marketing Management : South Asian Perspectives

by Kotler, Philip.

Edition: 12Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education Asia 2007Availability: Items available for loan: Alliance Ascent College [Call number: 658.8 KOT] (1), Alliance School of Business [Call number: 658.8 KOT] (3), Department of Commerce Library [Call number: 658.8 KOT] (1).
4. Retail Marketing Management

by Gilbert, David.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2003Availability: Items available for loan: Alliance Ascent College [Call number: 658.87 GIL] (4), Alliance School of Business [Call number: 658.87 GIL] (5). Items available for reference: Alliance Ascent College [Call number: 658.87 GIL] (1).
5. Compensation Management in a Knowledge Based World

by Henderson, Richard L.

Edition: 10thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2006Availability: Items available for loan: Alliance Ascent College [Call number: 658.3142 HEN] (1), Alliance School of Business [Call number: 658.3142 HEN] (15). Items available for reference: Alliance Ascent College [Call number: 658.3142 HEN] (1).
6. International Business : Environments and Operations

by Daniels, John D | Radebaugh, Leeh | Sullivan, Daniel P.

Edition: 11Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2007Availability: Items available for loan: Alliance Ascent College [Call number: 658.049 DAN] (13), Alliance School of Business [Call number: 658.049 DAN] (4). Items available for reference: Alliance School of Business [Call number: 658.049 DAN] (1).
7. Personal Finance

by Madura, Jeff.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2007Availability: Items available for loan: Alliance Ascent College [Call number: 332.024 MAD] (2), Alliance School of Business [Call number: 332.024 MAD] (5).
8. Marketing: Real People , Real Choices

by Solomon, Michael.R | Stuart, Elnora .W.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education 2003Availability: Items available for loan: Alliance Ascent College [Call number: 658.8 SOL] (1), Alliance School of Business [Call number: 658.8 SOL] (1).
9. International Business

by Bennett,Roger.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education 2006Availability: Items available for loan: Alliance School of Business [Call number: 658.049 BEN] (3). Items available for reference: Alliance Ascent College [Call number: 658.049 BEN] (1).
10. Advertising Management

by Batra Rajeev | Aaker David A | Myers John G.

Edition: 5Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education Asia 2007Availability: Items available for loan: Alliance Ascent College [Call number: 659.1 BAT] (3), Alliance School of Business [Call number: 659.1 BAT] (1). Items available for reference: Alliance Ascent College [Call number: 659.1 BAT] (1).
11. Cases in Rural Marketing: An integrated approach

by Krishnamacharyulu, C S G | Ramakrishnan, Lalitha.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education Asia 2003Availability: Items available for loan: Alliance Ascent College [Call number: 658.8 KRI] (1), Alliance School of Business [Call number: 658.901734 KIR] (1).
12. Services Marketing

by Rao, Ram Mohana.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2005Availability: Items available for loan: Alliance Ascent College [Call number: 658.805 RAO] (1), Alliance School of Business [Call number: 658.805 RAO] (1).
13. Strategic Brand Management : Building, Measuring & Managing Brand Equity

by Keller, Kevin Lane.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2008Availability: Items available for loan: Alliance Ascent College [Call number: 658.827 KEL] (1), Alliance School of Business [Call number: 658.827 KEL] (50). In transit (1).
14. Marketing Management A South Asian Perspective

by KOTLER, PHILIP | JHA, MITHILESHWAR | KELLER, KEVIN LANE | KOSHY, ABRAHAM.

Edition: 13Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2009Availability: Items available for loan: Alliance School of Business [Call number: 658.8 KOT] (27).
15. Business Market Management (B2B) : Understanding, Creating, and Delivering Value

by Anderson, James C | Narayandas, Das | Narus, James A | Seshadri, D V R.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2011Availability: Items available for loan: Alliance Ascent College [Call number: 658.804 AND] (1), Alliance School of Business [Call number: 658.804 AND] (2). Items available for reference: Alliance Ascent College [Call number: 658.804 AND] (1).
16. Strategic Management : Concepts and cases

by David, Fred R.

Edition: 10Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education Asia 2005Availability: Items available for loan: Alliance Ascent College [Call number: 658.4012 DAV] (1), Alliance School of Business [Call number: 658.4012 DAV] (2).
17. International Business : Concept, environment and strategy

by Sharan, Vyuptakesh.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2003Availability: Items available for loan: Alliance Ascent College [Call number: 658.049 SHA] (1), Alliance School of Business [Call number: 658.049 SHA] (1).
18. Knowledge Management Toolkit

by Tiwana, Amrit.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2002Availability: Items available for loan: Alliance Ascent College [Call number: 658.4038 TIW] (1), Alliance School of Business [Call number: 658.4038 TIW] (1).
19. Project Management

by MANTEL, SAMUEL J | GOPALAN, M R | MEREDITH JACK R | SHAFER, SCOTT M | SUTTON, MARGARET M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education Asia 2006Availability: Items available for loan: Alliance Ascent College [Call number: 658.404 MAN] (5), Alliance School of Business [Call number: 658.404 MAN] (1).
20. Fortune at the Bottom of the Pyramid Eradicating poverty through profits

by PRAHALAD, C K.

Edition: 5Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2010Availability: Items available for loan: Alliance Ascent College [Call number: 339.5 PRA] (1).

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