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1. Marketing Management

by Kotler, Philip | Keller, Kevin Lane.

Edition: EleventhMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education Asia 2006Availability: Items available for loan: Alliance School of Business [Call number: 658.8 KOT] (7). Withdrawn (1).
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2. Management Communication Case Analysis approach

by O''ROURKE, JAMES S | SINGH, ANUBHA.

Edition: SecondMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education Asia 2006Availability: Items available for loan: Alliance School of Business [Call number: 658.45 ORO] (12).
3. Human Resource Management

by DESSLER, GARY.

Edition: 10Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2008Availability: Items available for loan: Alliance School of Business [Call number: 658.3 DES] (6).
4. Marketing Research

by BURNS, ALVIN. C | BUSH, RONALD. F.

Edition: 5Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2006Availability: Items available for loan: Alliance School of Business [Call number: 658.83 BUR] (59). Checked out (1).
5. Personal Finance

by Madura, Jeff.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2007Availability: Items available for loan: Alliance Ascent College [Call number: 332.024 MAD] (2), Alliance School of Business [Call number: 332.024 MAD] (5).
6. Business Logistics/Supply chain Management

by BALLOU H RONALD | SRIVASTAVA,SAMIR.K.

Edition: 5Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education 2007Availability: Items available for loan: Alliance School of Business [Call number: 658.7 BAL] (7).
7. Organization Development

by FRENCH, WENDELL L | BELL, CECIL H | VOHRA,VEENA.

Edition: 6Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2008Availability: Items available for loan: Alliance School of Business [Call number: 658.406 FRE] (5).
8. Performance Management

by AGUINIS,HERMAN.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education Asia 2008Availability: Items available for loan: Alliance School of Business [Call number: 658.3125 AGU] (3).
9. Total Quality Management

by BESTERFIELD, DALE H | BESTERFIELD-MICHNA, BESTERFIELD, GLEN H | BESTERFIELD-SACRE, MARY.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2008Availability: Items available for loan: Alliance School of Business [Call number: 658.4013 BES] (26), Alliance School of Law [Call number: 658.4013 BES] (3).
10. Strategic Brand Management : Building, Measuring & Managing Brand Equity

by Keller, Kevin Lane.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2008Availability: Items available for loan: Alliance Ascent College [Call number: 658.827 KEL] (1), Alliance School of Business [Call number: 658.827 KEL] (50). In transit (1).
11. Options Futures and other Derivatives

by HULL, JOHN C | BASU, SANKARSHAN.

Edition: 7Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education 2010Availability: Items available for loan: Alliance School of Business [Call number: 332.6452 HUL] (5).
12. Business Communication Today

by BOVEE, COURTLAND L | CHATURVEDI, MUKESH | THILL, JOHN V.

Edition: 9Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education Asia 2009Availability: Items available for loan: Alliance School of Business [Call number: 658.45 BOV] (120).
13. Economics for Business

by SLOMAN, JOHN | SUTCLIFFE, MARK.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2008Availability: Items available for loan: Alliance School of Business [Call number: 338.5024658 SLO] (58). Withdrawn (1). Lost (1).
14. Human Resource Management

by DESSLER, GARY | VARKKEY, BIJU.

Edition: 11Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2009Availability: Items available for loan: Alliance School of Business [Call number: 658.3 DES] (67).
15. Selling and Sales Management

by JOBBER, DAVID | LANCASTER, GEOFF.

Edition: 7Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2009Availability: Items available for loan: Alliance School of Business [Call number: 658.81 JOB] (17).
16. Marketing of High Technology Products and Innovations

by Mohr, Jakki | Sengupta, Sanjit | Slater, Stanley.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2005Availability: Items available for loan: Alliance School of Business [Call number: 620.0068 MOH] (7), Department of Commerce Library [Call number: 620.0068 MOH] (2).
17. Internet Marketing : Strategy, Implementation and Practice

by Chaffey, Dave | Ellis-Chadwick, Fiona | Johnston, Kevin | Mayer, Richard.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2009Availability: Items available for loan: Alliance School of Business [Call number: 658.872 CHA] (5), Department of Commerce Library [Call number: 658.872 CHA] (1).
18. Electronic Commerce 2006 A Managerial Perspective

by TURBAN, EFRAIM | KING, DAVID | LEE, JAE | VIEHLAND, DENNIS.

Edition: 4Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2009Availability: Items available for loan: Alliance School of Business [Call number: 658.872 TUR] (50).
19. Strategic Brand Management : Building, Measuring & Managing Brand Equity

by KELLER, KEVIN LANE.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2008Availability: Items available for loan: Alliance School of Business [Call number: 658.827 KEL] (4).
20. Consumer Behavior

by Schiffman, Leon G | Kanuk, Leslie Lazar | Kumar, S Ramesh.

Edition: 10Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2010Availability: Items available for loan: Alliance School of Business [Call number: 658.8342 SCH] (63).

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