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1. Brand Positioning: Strategies for Competitive Advantage

by Sengupta, Subroto.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2005Availability: Items available for loan: Alliance School of Business [Call number: 658.827 SEN] (6). Items available for reference: Alliance Ascent College [Call number: 658.827 SEN] (2).
2. Competency Based HRM : A Strategic Resource for Competency Mapping, Assessment and Development Centre

by Shermon, Ganesh.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2004RP2011Availability: Items available for loan: Alliance Ascent College [Call number: 658.3 SHE] (3), Alliance School of Business [Call number: 658.3 SHE] (4). Items available for reference: Alliance Ascent College [Call number: 658.3 SHE] (2).
3. Marketing Management: Global Perspective Indian Context

by Ramaswamy, V S | Namakumari, S.

Edition: 5Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Tata McGraw Hill 2013Availability: Items available for loan: Alliance Ascent College [Call number: 658.8 RAM] (1), Alliance School of Business [Call number: 658.8 RAM] (1), Alliance School of Law [Call number: 658.8 RAM] (3), Department of Commerce Library [Call number: 658.8 RAM] (2). Items available for reference: Alliance Ascent College [Call number: 658.8 RAM] (1), Alliance School of Law [Call number: 658.8 RAM] (1), Department of Commerce Library [Call number: 658.8 RAM] (2).
4. Business Environment: Text and Cases

by Paul, Justin.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2010Availability: Items available for loan: Alliance School of Business [Call number: 338.9 PAU] (1), Department of Commerce Library [Call number: 338.9 PAU] (1). Items available for reference: Alliance Ascent College [Call number: 338.9 PAU] (1).
5. Ethics in Business and Corporate Governance

by Mandal, Smarajit Kr.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2010Availability: Items available for loan: Alliance School of Business [Call number: 174.4 MAN] (1). Items available for reference: Alliance Ascent College [Call number: 174.4 MAN] (1).
6. Essentials of Management

by KOONTZ, HAROLD | WEIHRICH, HEINZ.

Edition: FifthMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 1990Availability: Items available for reference: Alliance School of Business [Call number: 658 KOO] (1).
7. Personnel Management

by MONAPPA, ARUN | SAIYADAUN, MIRZA S.

Edition: SecondMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 1996Availability: Items available for reference: Alliance School of Business [Call number: 658.3 MON] (1).
8. Cost Accounting

by LAL, JAWAHAR.

Edition: SecondMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 1996Availability: Items available for reference: Alliance School of Business [Call number: 657.42 LAL] (1).
9. Accounting For management Planning And Control

by LYNCH, RICHARD M | WILLIAMSON, ROBERT W.

Edition: ThirdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 1983Availability: Items available for reference: Alliance School of Business [Call number: 658.1511 LYN] (1).
10. Principles of corporate finance - CD Included

by BREALEY, RICHARD A | MYERS, STEWART C.

Edition: SeventhMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2003Availability: Items available for reference: Alliance School of Business [Call number: 658.15 BRE] (1).
11. Financial Institutions and Markets structure growth and innovations

by BHOLE, L M.

Edition: FourthMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2004Availability: Items available for reference: Alliance School of Business [Call number: 332.1 BHO] (1).
12. Services Marketing Integrating customer focus across the firm

by ZEITHAML, VALARIE A | BITNER, MARY JO.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2003Availability: Items available for reference: Alliance School of Business [Call number: 658.8 ZEI] (1).
13. Financial services

by KHAN, M Y.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2004Availability: Items available for reference: Alliance School of Business [Call number: 322.1 KHA] (1).
14. Product Management

by LEHMANN, DONALD R | WINER, RUSSELL S.

Edition: FourthMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2005Availability: Items available for reference: Alliance School of Business [Call number: 658.56 LEH] (1).
15. Sales and distribution management Text and cases

by HAVALDAR, K KRISHNA and CAVALE, VASANT M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2007Availability: Items available for reference: Alliance School of Business [Call number: 658.81 HAV] (1).
16. Entrepreneurship

by HISRICH, ROBERT D | PETERS, MICHAEL P | SHEPHERD, DEAN A.

Edition: 6Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2002Availability: Items available for reference: Alliance School of Business [Call number: 658.421 HIS] (1).
17. Management Information System

by OBRIEN, JAMES A | MARAKAS, GEORGE M.

Edition: 7Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2006Availability: Items available for reference: Alliance School of Business [Call number: 658.4038011 OBR] (1).
18. Investment Banking An Odyssey in High Finance

by SUBRAMANYAM, PRATHAP.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2005Availability: Items available for reference: Alliance School of Business [Call number: 332.66 SUB] (1).
19. Crafting and Executing Strategy Quest for competitive advantage

by THOMPSON, ARTHUR A and Others.

Edition: 14Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2006Availability: Items available for reference: Alliance School of Business [Call number: 658.4012 THO] (1).
20. Indian Financial System

by KHAN, M Y.

Edition: 5thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2007Availability: Items available for reference: Alliance School of Business [Call number: 658.15054 KHA] (1).

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