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1.
Selling : building partnerships Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : McGraw-Hill/Irwin, , c2004
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.85 WEI.
2.
A preface to marketing management J. Paul Peter, James H. Donnelly, Jr. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : McGraw-Hill/Irwin, , c2003
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 PET.
3.
Marketing Roger A. Kerin ... [et al.]. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : : McGraw-Hill/Irwin, , c2003
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 KER.
4.
A preface to marketing management J. Paul Peter, James H. Donnelly, Jr. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : McGraw-Hill/Irwin, , c2003
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 PET.
5.
Strategic marketing David W. Cravens. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Irwin/McGraw-Hill, , c2000
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.802 CRA.
6.
Marketing Eric N. Berkowitz ... [et al.]. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Irwin/McGraw-Hill, , c2000
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 BER.
7.
Fundamentals of logistics management / Douglas M. Lambert, James R. Stock, Lisa M. Ellram. by Series: The Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Irwin/McGraw-Hill, , c1998
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.5 LAM.
8.
Marketing management : Knowledge and skills J. Paul Peter, James H. Donnelly, Jr. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : : Irwin/McGraw-Hill, , c1998
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 PET.
9.
International and global marketing : concepts and cases [edited by] Taylor W. Meloan, John L. Graham. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : : Irwin/McGraw Hill, , c1998
Other title:
  • International & global marketing
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 MEL.
10.
Marketing management : Knowledge and skills J. Paul Peter, James H. Donnelly, Jr. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : : Irwin/McGraw-Hill, , 2007
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 PET.
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