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Marketing / / Alexander Hiam with Linda G. Rastelli.

By: By: Material type: TextTextSeries: Wiley pathwaysPublication details: Hoboken, NJ :: John Wiley,, c2007Description: xxiv, 349 p. : ill. ; 24 cmISBN:
  • 0471790796 (pbk.)
  • 9780471790792 (pbk.)
Subject(s): DDC classification:
  • 658.8 HIA 22
LOC classification:
  • HF5415 .H487 2007
Online resources:
Contents:
Making marketing happen -- The marketing plan -- Knowing consumers -- Segmenting and targeting markets -- Marketing research -- Developing and managing products -- Marketing channel management -- Retailing -- Pricing -- Marketing communications and personal selling -- Advertising -- Publicity, public relations, and sales promotions -- Internet marketing.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 658.8 HIA (Browse shelf(Opens below)) Not for loan A19673
Total holds: 0

Includes index.

Making marketing happen -- The marketing plan -- Knowing consumers -- Segmenting and targeting markets -- Marketing research -- Developing and managing products -- Marketing channel management -- Retailing -- Pricing -- Marketing communications and personal selling -- Advertising -- Publicity, public relations, and sales promotions -- Internet marketing.

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