| 000 | 01347cam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 15924623 | ||
| 003 | OSt | ||
| 005 | 20140507113821.0 | ||
| 008 | 090928s2011 mauab b 001 0 eng | ||
| 010 | _a 2009039795 | ||
| 020 | _a9788131759394 | ||
| 035 | _a(OCoLC)ocn441947355 | ||
| 040 |
_aDLC _cDLC _dYDX _dYDXCP _dCDX _dBTCTA _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.L5883 2011 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aLovelock, Christopher H. | |
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cChristopher Lovelock, Jochen Wirtz. |
| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi _bPearson _cc2011. |
||
| 300 |
_a683p. : _bill., map ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aProfessions _xMarketing. |
|
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 |
_aCustomer services _xMarketing. |
|
| 700 | 1 | _aWirtz, Jochen. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBB |
||
| 999 |
_c12461 _d12461 |
||
| 952 |
_w2012-03-01 _pB03171 _r2014-05-06 _40 _bAUCL _m1 _10 _o658.8 _d2012-03-01 _8BB _70 _2ddc _yBB _s2013-05-28 _00 _l6 _aAUCL |
||