000 00351nam a2200121Ia 4500
001 BCD0063
008 120315s9999 xx 000 0 und d
082 _a659.1 BAA
100 _aBAACK, DONALD
245 _aIntegrated Advertising, Promotion, & Marketing Communication
260 _aNew Delhi
_bPrentice Hall of India Pvt Ltd
700 _aCLOW, KENNETH E
999 _c12907
_d12907