000 00521nam a2200169Ia 4500
001 PRA00261
008 120514s9999 xx 000 0 und d
082 _a658.8 BHA
100 _aBHATIA, NEHA R
245 _aAccessing and Evaluating the Relationship of Brand Senses and Consumer Senses for building powerful
260 _aBangalore
_bAlliance Business School
_c2005
500 _aManagement of Marketing
650 _a Brand sense
650 _a Evaluating
650 _a Powerful brands
650 _aAccessing
999 _c15260
_d15260