000 00508nam a2200193Ia 4500
001 PRA00273
008 120514s9999 xx 000 0 und d
082 _a658.8 GIR
100 _aGIRIDHARAN, V
245 _aEvaluating buzz - Concept of word of mouth in Bangalore
260 _aBangalore
_bAlliance Business School
_c2005
500 _aManagement of Marketing
650 _a buzz
650 _a Concept
650 _a Evaluating
650 _a mouth
650 _a word
650 _aBangalore
999 _c15272
_d15272