000 00477nam a2200181Ia 4500
001 PRA00318
008 120514s9999 xx 000 0 und d
082 _a658.8 PAT
100 _aPATIL, SANDEEP
245 _aDo loyalty programs affect brand image of the Store
260 _aBangalore
_bAlliance Business School
_c2005
500 _aManagement of Marketing
650 _a image
650 _a loyalty
650 _a programs
650 _a Store
650 _aaffect
999 _c15317
_d15317