| 000 | 00527nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | PRA00632 | ||
| 008 | 120514s9999 xx 000 0 und d | ||
| 082 | _a658.8 RAK | ||
| 100 | _aRAKESH, C K | ||
| 245 | _aAfter effects of negative publicity on brand equity evaluations | ||
| 260 | _bAlliance Business School | ||
| 500 | _aManagement of Marketing | ||
| 650 | _a brand | ||
| 650 | _a effects | ||
| 650 | _a equity | ||
| 650 | _a evaluations | ||
| 650 | _a negative | ||
| 650 | _a publicity | ||
| 650 | _aAfter | ||
| 999 |
_c15630 _d15630 |
||