000 00616nam a2200217Ia 4500
001 PRA01052
008 120514s9999 xx 000 0 und d
082 _a658.8 KAN
100 _aKANUNGO,SULAGNA
245 _aA Study on the impact of attractiveness and credibility of celebrities on consumer buying decision
260 _aNil
_bAlliance Business School
_c2009
500 _aManagement of Marketing
650 _a buying
650 _a casual
650 _a celebrities
650 _a credibility
650 _a decision
650 _a impact
650 _a segment
650 _aattractiveness
999 _c16042
_d16042