| 000 | 00616nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | PRA01052 | ||
| 008 | 120514s9999 xx 000 0 und d | ||
| 082 | _a658.8 KAN | ||
| 100 | _aKANUNGO,SULAGNA | ||
| 245 | _aA Study on the impact of attractiveness and credibility of celebrities on consumer buying decision | ||
| 260 |
_aNil _bAlliance Business School _c2009 |
||
| 500 | _aManagement of Marketing | ||
| 650 | _a buying | ||
| 650 | _a casual | ||
| 650 | _a celebrities | ||
| 650 | _a credibility | ||
| 650 | _a decision | ||
| 650 | _a impact | ||
| 650 | _a segment | ||
| 650 | _aattractiveness | ||
| 999 |
_c16042 _d16042 |
||