| 000 | 00561nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | PRA01099 | ||
| 008 | 120514s9999 xx 000 0 und d | ||
| 082 | _a658.8 PUL | ||
| 100 | _aPULIMOOTTIL,JACOB ABRAHAM | ||
| 245 | _aA Study on consumer behaviour and response to promotions in the FMCG Category | ||
| 260 |
_bAlliance Business School _c2009 |
||
| 500 | _aManagement of Marketing | ||
| 650 | _a Category | ||
| 650 | _a consumer | ||
| 650 | _a FMCG | ||
| 650 | _a promotions | ||
| 650 | _a response | ||
| 650 | _a Study | ||
| 650 | _abehaviour | ||
| 999 |
_c16089 _d16089 |
||