000			00624nam a2200217Ia 4500
001			PRA01803
008			120514s9999 xx 000 0 und d
082			_a658.8 SHA
100			_aSHARMA, GAYATRI
245			_astudy on the impact of emergent communication channels like social media marketing on the brand buil _cProf Rajasekhar
260			_bAlliance Business School _c2008-10
500			_aManagement of Marketing
650			_a building
650			_a channels
650			_a communication
650			_a emergent
650			_a impact
650			_a like
650			_a marketing
650			_abrand
999			_c16786 _d16786