000 00584nam a2200217Ia 4500
001 PRA01809
008 120514s9999 xx 000 0 und d
082 _a658.8 RAI
100 _aRAINA, KAPIL
245 _aToon Branding as a mode of creating positive synergies in Brand Equity
_cDr. Thomason Rajan
260 _bAlliance Business School
_c2008-10
500 _aManagement of Marketing
650 _a Branding
650 _a creating
650 _a Equity
650 _a mode
650 _a positive
650 _a synergies
650 _a Toon
650 _aBrand
999 _c16792
_d16792