| 000 | 00578nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | PRA01865 | ||
| 008 | 120514s9999 xx 000 0 und d | ||
| 082 | _a658.8 BHA | ||
| 100 | _aBHALLA, SHARAN P. | ||
| 245 |
_aEffectiveness of celebrity endorsement on brand recall & purchase decision _cProf V. Sekhar |
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| 260 |
_bAlliance Business School _c2008-10 |
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| 500 | _aManagement of Marketing | ||
| 650 | _a celebrity | ||
| 650 | _a decision | ||
| 650 | _a Effectiveness | ||
| 650 | _a endorsement | ||
| 650 | _a purchase | ||
| 650 | _a recall | ||
| 650 | _abrand | ||
| 999 |
_c16848 _d16848 |
||