000 00629nam a2200217Ia 4500
001 PRA01873
008 120514s9999 xx 000 0 und d
082 _a658.8 ROY
100 _aROY, SUMANTA
245 _astudy on the factors of attractiveness for social media and the effects of social media marketing on
_cDr. Venkatmuni Reddy
260 _bAlliance Business School
_c2008-10
500 _aManagement of Marketing
650 _a buying
650 _a effects
650 _a factors
650 _a marketing
650 _a media
650 _a perception
650 _a social
650 _aattractiveness
999 _c16856
_d16856