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020 _a0070530424
041 _aEnglish
082 _a658.8 ZEI
100 _aZEITHAML, VALARIE A
245 _aServices Marketing
_bIntegrating customer focus across the firm
250 _a3
260 _aNew Delhi
_bTata McGraw Hill
_c2003
300 _axx;668
365 _aRs
500 _aManagement of Marketing
650 _a Services-industries marketing
650 _aCustomer services
700 _aBITNER, MARY JO
999 _c2025
_d2025
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