| 000 | 01341cam a22003014a 4500 | ||
|---|---|---|---|
| 001 | 14822833 | ||
| 005 | 20140507105844.0 | ||
| 008 | 070425s2007 njua b 001 0 eng | ||
| 010 | _a 2007274176 | ||
| 020 | _a0131871528 (hbk.) | ||
| 040 |
_aDLC _cDLC |
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| 050 | 0 | 0 |
_aHF5415.135 _b.K47 2007 |
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson. |
| 250 | _a11th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _cc2007. |
||
| 300 |
_ax, 722 p. : _bill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 |
_aPeterson, Robert A. _q(Robert Allen), _d1944- |
|
| 906 |
_a7 _bcbc _corigcop _d3 _encip _f20 _gy-gencatlg |
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| 942 | _cRB | ||
| 955 |
_apv14 2007-04-25 z-processor to SSCD _ise38 2007-05-02 |
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| 999 |
_c20646 _d20646 |
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| 952 |
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| 952 |
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| 952 |
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